Michael Hyatt is the CEO and chairperson of Thomas Nelson publishings. He is now a motivational speaker and leadership role model who helps others attain their goals as well. His website is run by him and is actually very interesting in terms of promotion. He attempts to relate to his audience well which is the first step to making them like you. While his website shamelessly promotes a lot of his products which can earn him profit, there are some helpful tips and motivational guides such as "the difference between trying and doing" and "7 steps to becoming a happier person". It is a good marketing scheme because no one who is searching for these types of tools will leave the website empty handed. The topics for these are also extremely varied, from family to personal maintenance. He also lists his accomplishments in Forbes and other magazines in order to highlight his credibility, which is key. He is also being innovative and keeping up with current trends especially well, he is offering a leadership subscription box with curated readings for people who want to personally grow. I think that is a great way to help others and maintain profits by offering them things they don't know that they want. I feel like his blog is just one big advertisement but when you're in a line of work that depends on people buying your products, I feel like you have to be. All in all, it is a pretty good blog for promotion and will definitely aid him in his endeavors. The blog can definitely help improve the business because it adds a personal touch while also making sales and helping the consumer.
